A/B reaction comparison (two creatives or two viewer groups)

Compares two groups of viewer reaction videos — the same ad watched by group A and group B, or two different ads each with its own viewers — in one easy-to-read card: side-by-side numbers (positive expressions, expressiveness, strongest scene, heart-rate rise, viewers), the two reaction flows overlaid, the difference by scene in percentage points (same ad) or each group's strongest scenes (different ads). Differences only, no winner, no statistics; a group under 3 viewers is flagged as a rough guide. Made for marketers and agencies comparing creatives, not for research.